The brief
The challenge.
Travel experiences depend on relevant imagery, while marketing teams need to create and manage content at scale.
The work
The approach.
Expedia Group describes using OpenAI APIs to help identify, present and moderate travel images. Its marketing teams also use ChatGPT in creative workflows, with collaboration across creative, engineering and machine-learning teams.
Reported outcome
Content operations
image relevance, quality checks and creative workflows
The interview reports greater speed and scale in content creation, supported by collaboration across creative, engineering and marketing teams.
Source article (opens in a new tab)Digitbite perspective
What this means for your project.
Choose one repeatable content task before expanding. Agree on quality criteria, exception handling and editorial review, then compare results against the existing process.